I started writing these notes in business trips, frequently on a plane, hence the @notesonethefly name. FMCG marketing these days comprises of so many areas, – from finance and P&L management to media and market research, and from communications to psychology – that in many ways it’s evolved beyond limits of a single function. It’s probably not an exaggeration to say that managing all these elements into a coherent strategy is as much an art as it is a pragmatic process.
Maybe because I started in Market Research and Media, I still believe that to get to the stage in a decision-making process when it’s about vision and creativity, it has to start with clear understanding of numbers, targets and with data analysis and excel models. By the way, dealing with data doesn’t have to be boring. This could be a creative process as well – if in disagreement, just read “Freakonomics”!
Typography is the work of typesetters, typographers, graphic designers, art directors, manga artists, comic book artists, graffiti artists.
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This section contains many common flower varieties that can often be found at your local professional florist. With an expanding global market. Sed ut perspiciatis unde omnis iste.